201+ AAPI-Owned Businesses to Support in 2025 and Beyond
- The list includes over 201 AAPI-owned businesses across diverse categories like food, fashion, beauty, and home.
- Businesses range from well-known brands to emerging entrepreneurs, reflecting the breadth of the AAPI community.
- The guide is intended for consumers looking to support AAPI entrepreneurs throughout the year, not just during heritage months.
As the Asian American and Pacific Islander community continues to shape the cultural and economic fabric of the United States, a growing movement urges consumers to actively support AAPI-owned businesses. A new, comprehensive guide has been released, featuring over 201 such enterprises to watch in 2025 and beyond.
The list, curated by NBC News, spans a wide array of industries, from food and beverage to fashion, beauty, and home goods. It aims to provide a resource for shoppers who want to make intentional choices about where they spend their money.
From Family Recipes to Global Brands
The guide highlights a mix of household names and hidden gems. Readers will find everything from beloved restaurants serving regional Asian cuisines to independent bookstores and skincare lines founded by AAPI entrepreneurs.
Notably, the list includes businesses that have gained national recognition, such as the popular hot sauce brand Fly By Jing and the sustainable fashion label Mara Hoffman. It also spotlights local favorites, like the Filipino-American coffee shop chain Kopi and the Taiwanese-American bubble tea brand Boba Guys.
Each entry is accompanied by a brief description and a link to the business's website or social media, making it easy for consumers to explore and shop directly.
A Year-Round Commitment
The timing of the guide is significant. While AAPI Heritage Month in May often prompts a surge in support for these businesses, the message behind this compilation is one of sustained patronage.
Organizers behind the list emphasize that supporting AAPI entrepreneurs should not be limited to a single month. The goal is to encourage consumers to incorporate these businesses into their regular shopping habits, whether that means ordering dinner from a local AAPI-owned restaurant or buying gifts from an AAPI-owned brand.
The guide also serves as a counterpoint to the rise in anti-Asian hate incidents reported in recent years. By driving economic support to AAPI communities, the initiative aims to foster resilience and visibility.
How to Use the List
The businesses are categorized by type, including food and drink, fashion and accessories, beauty and wellness, home and lifestyle, and media and publishing. This structure allows users to quickly find what they need.
For those who want to support beyond shopping, the guide also includes links to advocacy groups and nonprofit organizations that work with AAPI communities. These include groups focused on fighting discrimination, providing legal aid, and supporting small business development.
The list is not exhaustive, but it represents a broad cross-section of the AAPI entrepreneurial landscape. It is a living document, with plans to update it as new businesses emerge.
What Comes Next
As consumer habits continue to shift towards conscious spending, resources like this guide are likely to become more common. The challenge for shoppers will be to maintain momentum beyond the initial buzz.
For now, the list stands as a practical tool. Whether you are looking for a new go-to snack, a wardrobe update, or a meaningful gift, these 201-plus businesses offer a starting point. The hope, according to those behind the compilation, is that support becomes second nature, not just a trend.