Battersea Power Station adds new beauty, wellness and lifestyle brands

London's Battersea Power Station is set to welcome a fresh wave of beauty, wellness and lifestyle brands, according to a report from TheIndustry.beauty. The iconic riverside development, which has become a major retail and leisure destination since its restoration, is expanding its tenant mix to cater to growing consumer demand for self-care and premium lifestyle experiences.

The new additions will include a spa, a high-end hair salon, and a luxury skincare brand. These moves signal a deliberate strategy to diversify the shopping centre's offering beyond its existing fashion and dining anchors. The property's management is betting that wellness and beauty will draw repeat visits from both local residents and tourists.

New names on the roster

Among the confirmed tenants is a well-known British spa brand, which will open a full-service treatment centre. The spa will offer facials, massages, and holistic therapies. It will occupy a ground-floor unit with street-level access, aiming to attract walk-in customers.

Another addition is an upscale hair salon, operated by a stylist with a celebrity clientele. The salon will feature a minimalist design and a product retail area. This reflects a broader trend of salons doubling as boutique shops.

A luxury skincare line will also set up shop. The brand, known for its high-end serums and creams, will have a dedicated store. It plans to offer personalised consultations and exclusive in-store products.

Why Battersea is betting on wellness

Battersea Power Station has already seen strong footfall from its cinema, restaurants, and fashion outlets. Adding wellness brands makes sense, as these businesses often have higher customer loyalty and longer dwell times. A visit to a spa or salon can easily turn into a full day out, with shoppers also grabbing lunch or browsing other stores.

The development's management has not disclosed the exact rental terms or the timeline for openings. But industry insiders say the deals were finalised after months of talks. The property's distinctive architecture and riverside location remain key selling points for brands seeking a prestigious London address.

This move mirrors a wider shift in retail. Malls and shopping centres across the UK are increasingly adding wellness services to compete with online shopping. Experiences that cannot be replicated on a screen are becoming a crucial differentiator.

What this means for the local market

The new brands are expected to create dozens of jobs, from therapists to retail assistants. Local businesses, such as cafes and florists in the area, could also see a boost from increased foot traffic. The development has already helped revive the surrounding Nine Elms neighbourhood.

However, some analysts caution that the luxury focus may limit the destination's appeal to a narrower demographic. Battersea Power Station has positioned itself as a premium destination, and these new additions reinforce that image. It remains to be seen whether it can also attract a more diverse crowd.

The broader retail climate remains challenging. Many high-street brands are shrinking their footprints. But well-located, experiential destinations like Battersea are bucking the trend, drawing investment and interest.

All new stores are expected to open before the end of the year. The property's management has not yet confirmed a specific launch date. Shoppers can expect a mix of established names and emerging labels in the coming months.