Dhamaal 4 Box Office Day 8: Ajay Devgn film eyes Rs 100 crore amid The Odyssey competition

Ajay Devgn and Riteish Deshmukh's comedy franchise 'Dhamaal 4' is closing in on the Rs 100 crore mark in India as it enters its eighth day in theatres. The film, which released last week, has maintained steady collections despite facing competition from Christopher Nolan's anticipated epic 'The Odyssey'. Early estimates suggest the movie could cross the century milestone by the end of the day.

Steady momentum through weekdays

After a strong opening weekend, 'Dhamaal 4' has held up well on weekdays. The film's family-friendly humour and the star power of its ensemble cast have driven repeat viewings in multiplexes across metropolitan cities. Trade analysts note that the movie has benefitted from positive word-of-mouth, especially in the North and West zones.

Day 7 collections were reported at around Rs 8-9 crore, bringing the total to over Rs 95 crore. With the weekend approaching, the film is expected to add another Rs 15-20 crore, comfortably pushing it past the Rs 100 crore mark. The exact figures for Day 8 are awaited from producers and box office tracking portals.

The 'Odyssey' factor

Christopher Nolan's 'The Odyssey', which released on the same weekend, has eaten into some of the premium screen count. The sci-fi spectacle has dominated Imax and large-format screens, leaving 'Dhamaal 4' to rely on single-screen theatres and smaller multiplex halls. Despite this, the Ajay Devgn starrer has held its ground, proving the strength of masala entertainers in the Indian market.

'The Odyssey' had a bigger opening globally, but in India, 'Dhamaal 4' has managed to carve out its own audience. The comedy genre has historically been resistant to competition from big-budget Hollywood releases, and this trend continues to hold.

'Alpha' struggles at the box office

In contrast, the action film 'Alpha', starring a younger cast, has crawled to Rs 92.9 crore in 12 days. The film, which generated buzz pre-release, failed to sustain momentum after the first weekend. Analysts attribute the drop to mixed reviews and the strong hold of both 'Dhamaal 4' and 'The Odyssey'.

'Alpha' is now banking on weekday matinee shows and smaller centres to inch towards the Rs 100 crore mark. However, with new releases lined up for the next Friday, its window is narrowing. The film's producers have not yet commented on its performance.

OTT release on the horizon

Reports indicate that 'Dhamaal 4' has already been acquired by a major streaming platform for its digital premiere. While the official release date has not been announced, industry insiders suggest it will hit OTT within 4-6 weeks of its theatrical run. The platform choice and release window are typical for mid-to-high-budget comedies in the current market.

Ajay Devgn's production house has not confirmed the deal yet. Fans of the franchise can expect an announcement once the theatrical run winds down.

With the weekend ahead, 'Dhamaal 4' will aim to cross Rs 100 crore and maintain its lead over 'Alpha'. The film's performance in the coming week will determine whether it can sustain the momentum against new releases. For now, the comedy franchise looks set to add another profitable chapter to its box office history.