Dhamaal 4 Crosses Rs 100 Crore in India, Eyes Strong Weekend Growth
- Dhamaal 4 has crossed Rs 100 crore net in India within 8 days of release.
- Friday collections showed only a marginal drop from Thursday, indicating sustained audience interest.
- The film is expected to see significant growth over the weekend, aided by holiday and positive word-of-mouth.
- Competition from 'The Odyssey' and other releases has not severely impacted its box office run.
- OTT release plans are already in motion, with a streaming platform locked in.
Ajay Devgn and Riteish Deshmukh's comedy franchise 'Dhamaal' has done it again. The fourth instalment, 'Dhamaal 4', has officially entered the Rs 100 crore club in India. The film achieved the milestone in just eight days of release, a feat that underscores its strong pull among family audiences.
Steady Run Despite Weekday Slump
According to early estimates, the film collected around Rs 2.49 crore net on its second Friday. That figure represents only a minor drop from Thursday's numbers. For a comedy film that relies heavily on weekend footfalls, this holding pattern is noteworthy.
Industry trackers point out that Thursday had already seen a relatively modest decline from the opening weekend. The fact that Friday did not fall further suggests that word-of-mouth is keeping the film afloat even on working days.
Trade analysts had expected a sharper dip after the first week frenzy. 'Dhamaal 4' has defied those predictions, largely thanks to its loyal fan base and the franchise's reputation for light-hearted, mass entertainment.
Weekend Boost on the Cards
Saturday and Sunday are expected to bring a significant jump in collections. With schools and colleges closed for the summer break in many states, family audiences are likely to drive footfalls. Multiplexes in major cities have already reported increased advance bookings for the weekend shows.
The film's holdover from Thursday suggests that it has not yet exhausted its audience pool. If Saturday sees the anticipated growth, 'Dhamaal 4' could comfortably add another Rs 15-20 crore to its total by Sunday night.
Competition and Challenges
'Dhamaal 4' is not without competition. 'The Odyssey', a big-budget Hollywood release, has been eating into screen share at multiplexes. However, the Ajay Devgn starrer has managed to retain a solid number of single-screen and family-oriented shows.
Other recent releases have not posed a serious threat. The comedy genre, often a safe bet during holiday periods, has given 'Dhamaal 4' a distinct edge over more niche offerings. The film's humour, rooted in slapstick and ensemble performances, continues to resonate with its target demographic.
OTT Release Plans
As the theatrical run stabilises, the makers have already secured an OTT partner for the film's digital premiere. While the exact streaming date has not been announced, reports confirm that 'Dhamaal 4' will be available on a leading platform after its theatrical window closes.
This early lock-in of streaming rights is standard practice for big-budget comedies. It ensures that the film reaches a wider audience once its cinema run winds down, though the makers are clearly betting on a long theatrical tail first.
With the Rs 100 crore mark now crossed, the focus shifts to how high the film can climb in the coming weeks. The next target is Rs 125 crore net, a figure that looks achievable if the weekend momentum holds.