
Chennai police launched a large-scale anti-drug awareness campaign on Tuesday, drawing participation from around 6,000 students across the city. The event saw students from various schools and colleges take a collective pledge to stay away from substance abuse.
Officials said the initiative is part of a broader effort to curb drug use among young people. The pledge ceremony was held at a central venue, with students raising their hands in unison to commit to a drug-free life.
The campaign specifically targets teenagers and young adults, a demographic often vulnerable to peer pressure and experimentation. Police personnel interacted with students, explaining the physical, mental, and legal consequences of drug addiction.
“We want to catch them young and educate them before they fall into the trap,” a senior police officer said. The department has planned follow-up sessions in schools and colleges over the coming weeks.
Local community leaders and teachers also participated in the event, emphasizing the role of families and educational institutions in prevention. The police have urged parents to monitor their children’s activities and report any suspicious behavior.
Posters and pamphlets detailing helpline numbers for de-addiction support were distributed. Authorities said they would also conduct awareness rallies in neighborhoods with reported drug activity.
The campaign is part of a sustained anti-drug strategy by the Chennai police, which includes regular raids on peddlers and rehabilitation programs for addicts. Officials noted that over the past year, seizures of narcotics have increased, but enforcement alone is not enough.
“Awareness is the first line of defense,” the officer added. The department plans to expand the campaign to include workshops and street plays in local communities.
What to watch: Police are set to release data on drug-related arrests and seizures in the coming months, which will help gauge the campaign’s impact on youth behavior.