
Ajay Devgn and Arshad Warsi's comedy caper 'Dhamaal 4' is holding steady at the box office. On its 13th day in theatres, the film added an estimated Rs 3.5 crore to its kitty. This brings the total domestic collection to roughly Rs 147 crore.
The big question now is whether the movie can breach the Rs 150 crore mark. With just about Rs 3 crore to go, it seems a near certainty. Industry trackers believe the film will achieve this milestone within the next day or two, provided it maintains its current momentum.
Weekday footfalls have been decent, though not spectacular. The film's performance is being closely watched as it enters its third week. Sustained collections over the coming weekend will be crucial for its final tally.
The movie has already crossed the lifetime collections of several recent comedy releases. Its run has been powered by strong word-of-mouth in the mass belt. The ensemble cast, including Riteish Deshmukh and Javed Jaffrey, has also contributed to its appeal.
Trade analysts point out that a Rs 150 crore lifetime gross would be a very healthy result for a comedy franchise film. It would place 'Dhamaal 4' among the top-grossing comedies of the year so far.
The film faces new releases this Friday, which could impact its screen count. However, the loyal fan base of the franchise is expected to keep the cash registers ringing.
The simple, laugh-out-loud humor has clicked with family audiences. Unlike heavy-duty action or drama, 'Dhamaal 4' offers pure escapism. The comic timing of the lead actors has been widely praised in reviews.
There are no major competing comedies in the market right now. This has allowed the film to enjoy a relatively clear run at the box office. Multiplexes in metro cities are still reporting decent occupancy for evening shows.
All eyes are now on the film's second Friday numbers. A strong hold will confirm its entry into the Rs 150 crore club and set the stage for its final lifetime total. The official figure for Day 13 is expected later today.