Samsung to Retain Lead as Global Foldable Market Set for 21% YoY Growth in 2026

The global foldable smartphone market is set to expand by 21% year-on-year in 2026, according to a new report from Counterpoint Research. Samsung is expected to retain its lead in the segment, despite facing intensifying competition from rivals including Apple.

Market Growth and Key Players

Counterpoint's analysis shows that total foldable device shipments will continue their upward trajectory. The research firm did not disclose absolute shipment numbers, but the 21% growth rate signals sustained consumer interest in the form factor.

Samsung, which pioneered the foldable category with the Galaxy Fold series, is forecast to hold the largest market share. However, its dominance is being challenged. Notebookcheck reported that Samsung's share could drop to 32% as Apple prepares to reshape the segment with its own foldable devices.

Apple's entry into the foldable market has been widely anticipated. The Cupertino-based company's move is expected to bring a significant shift in consumer preferences and competitive strategies. PhoneArena noted that Samsung lost the latest global foldable battle 'and it wasn't even close,' though the report did not specify the exact metrics of that defeat.

India's Growing Role

India is emerging as a key market for foldable smartphones. A separate report from tennews.in indicated that foldable phone shipments in India are projected to cross 3 million units by 2026. That figure would represent a substantial jump from current volumes, driven by increasing affordability and brand interest.

Multiple Chinese smartphone makers have already launched foldable devices in India at competitive price points, putting pressure on Samsung's premium positioning. The South Korean giant has responded with aggressive trade-in offers and financing schemes to maintain its customer base.

Samsung's Recent Performance

Despite the competitive pressure, Samsung's foldable growth has been described as 'impressive' by Android Headlines. The report suggested that the launch of the Galaxy Z Fold 8 could push Samsung back to the number one spot in certain regions. The device is expected to feature design refinements and a lower starting price.

Samsung has not officially commented on the Counterpoint forecast. The company typically releases its own shipment data during quarterly earnings calls, which are due in the coming weeks.

The broader foldable market has seen increased activity from brands like Oppo, Vivo, and Xiaomi. These players have introduced book-style and clamshell foldables, narrowing the gap with Samsung's offerings in terms of display quality and hinge durability.

What to Watch

Industry observers will be closely watching Apple's first foldable product, expected to launch in late 2026 or early 2027. Its specifications and pricing will likely determine whether Samsung can hold its lead beyond next year. Meanwhile, India's foldable market will remain a battleground for volume growth, with local manufacturing incentives potentially lowering costs further.