
Ajay Devgn's comedy franchise Dhamaal 4 continues to draw crowds even as it enters its third week in theatres. The film added Rs 2.75 crore to its domestic tally on Day 13, pushing its total collection in India past the Rs 182 crore mark.
Trade analysts note the film is maintaining a healthy pace despite competition from newer releases. The Wednesday numbers represent a typical weekday drop from the weekend spikes, but the hold is stronger than many expected for a comedy sequel.
Industry sources say the film's family-friendly humour and Ajay Devgn's star power have been key drivers. The movie had opened to strong advance bookings and positive word-of-mouth in its first week.
Crossing Rs 180 crore within 13 days is a significant achievement for a comedy film in the current market. Dhamaal 4 has outperformed its predecessor in the same timeframe, though exact comparisons with earlier franchise films are not yet available.
The film's performance in multiplex chains in metros has been robust. Single-screen cinemas in smaller towns have also contributed steady footfalls, particularly during evening shows.
The film benefits from a strong ensemble cast that includes Riteish Deshmukh, Arshad Warsi, and Javed Jaffrey alongside Ajay Devgn. The comic timing and slapstick sequences have resonated with audiences looking for light-hearted entertainment.
No major new Bollywood releases in the past week have dented its screen count significantly. This has allowed Dhamaal 4 to retain a decent number of shows across the country.
With the third weekend approaching, the film is expected to see another uptick in collections. Trade pundits believe it could add another Rs 8-10 crore over the Friday-Sunday period if word-of-mouth holds.
Overseas collections have also been steady, though exact figures from international markets are yet to be reported by the production house.
Officials have not confirmed the film's budget or break-even point. However, industry estimates suggest Dhamaal 4 has already turned profitable for its distributors.
The coming week will test whether the film can sustain its momentum as more new releases hit screens. For now, Ajay Devgn and team have reason to celebrate as the cash registers keep ringing.