Dhamaal 4 Box Office Day 18: Ajay Devgn Film Nears Rs 210 Crore Worldwide

Steady March Past the Rs 200 Crore Mark

Ajay Devgn's comedy caper 'Dhamaal 4' is showing remarkable resilience at the box office. On its 18th day in theatres, the film has pushed its worldwide collection past the Rs 200 crore milestone and is now inching closer to the Rs 210 crore mark.

Trade analysts note that the film has maintained a steady pace even in its third week. While the opening weekend was explosive, the weekday numbers have held up better than expected for a comedy franchise film.

Third Week Performance

The film added a significant amount to its kitty over its third weekend. The Monday and Tuesday figures have also been respectable, indicating that word-of-mouth is still driving footfalls in both urban multiplexes and smaller single-screen theatres.

Industry insiders point out that 'Dhamaal 4' has benefitted from the lack of major competition in the comedy genre in recent weeks. This has allowed the film to continue drawing family audiences, a key demographic for the franchise.

Comparing to Previous Installments

While the exact day-wise breakdown for the earlier films in the series is not readily available, 'Dhamaal 4' is on track to surpass the lifetime collections of its predecessors. The franchise has always been a reliable earner, but this installment appears to be scaling new heights.

The film's performance in overseas markets has also been crucial. The North American and Gulf regions have contributed handsomely, pushing the global tally towards the Rs 210 crore mark.

What's Working for the Film

The primary draw remains Ajay Devgn's comic timing and the ensemble cast's chemistry. The film's light-hearted, slapstick humour has struck a chord with audiences looking for pure entertainment. The music and the comedic set-pieces have also received praise.

Despite mixed-to-positive reviews from critics, the audience rating on various platforms has remained high. This disconnect between critical and public opinion is a familiar pattern for mass-appeal comedies, and 'Dhamaal 4' is benefiting from it.

Looking Ahead

With the third week almost over, the film faces new releases in the coming days that could eat into its screen share. However, given its current momentum, crossing the Rs 210 crore milestone seems a certainty. The next target will be to see if it can sustain its run into the fourth week and aim for the Rs 220 crore club.

The real test will be the hold over the next weekend. If the drop is minimal, 'Dhamaal 4' could end up being one of the highest-grossing comedies of the year.