
Sony Pictures Entertainment has officially come on board as the global distributor for the upcoming epic film 'Ramayana'. The announcement was made by DNEG, the visual effects powerhouse behind the project, marking a major milestone for the ambitious adaptation.
The deal brings one of Hollywood's biggest studios into the fold for a film that has been in development for years. 'Ramayana' is being produced by DNEG's founder and CEO Namit Malhotra, who has described the project as a passion venture aimed at bringing the ancient Indian epic to global audiences.
Alongside the distribution news, DNEG confirmed that the first trailer for 'Ramayana' will release worldwide on Thursday at 4:15 AM IST. The specific timing aligns with the Brahma Muhurat, an auspicious period before sunrise in Hindu tradition.
Namit Malhotra teased the trailer release date on social media, prompting a wave of excitement among fans. The announcement comes after a brief postponement, during which Malhotra had shared that the trailer release "could be any day now". He has now locked the date, putting speculation to rest.
Fans have reacted with enthusiasm to the trailer date, with many noting the significance of the Brahma Muhurat timing. Social media platforms have seen a surge in discussions about the film's cast, visual effects, and narrative approach.
Industry observers see the Sony Pictures deal as a vote of confidence in the project's global appeal. The studio's distribution network will ensure the film reaches screens across markets beyond India, including North America, Europe, and parts of Asia.
'Ramayana' is being produced by DNEG, the Oscar-winning visual effects company known for its work on films like 'Interstellar', 'Blade Runner 2049', and 'Tenet'. The project marks DNEG's first major foray into full-length feature film production.
Details about the cast and crew remain largely under wraps. The film is expected to be a lavish retelling of the ancient Indian epic, blending cutting-edge visual effects with traditional storytelling. Sources indicate that the production has been in the works for several years, with a focus on authenticity and scale.
Namit Malhotra has previously stated that the film aims to present the Ramayana in a way that resonates with both Indian audiences and international viewers unfamiliar with the source material.
All eyes are now on Thursday's trailer drop. The footage is expected to offer the first real glimpse of the film's visual style, tone, and narrative direction. If the trailer lands well, it could build significant momentum leading up to the film's eventual release, which has not yet been officially dated.