Pixel 11 Pro 'next obvious move' teaser video shows Glow design in detail

New teaser shows off Glow design

A fresh teaser video for the Pixel 11 Pro, described as the 'next obvious move', has surfaced online. The clip provides the clearest look yet at the device's new Glow design language.

The video, shared by a known leaker, showcases the phone's rear panel. The Glow finish appears to shift colour depending on the angle of light. The signature camera bar is still present, but it now has a more seamless integration with the back glass.

Details on the exact materials used remain unconfirmed. However, earlier rumours suggested a frosted matte finish with a subtle metallic sheen.

Price hike confirmed by Google

Google has officially confirmed that the Pixel 11 series will see a price increase. The company cited rising costs of RAM components as the primary reason for the move.

In a statement, a Google spokesperson said the increased pricing reflects the higher quality of components. The company did not specify the exact amount of the hike, but analysts expect it to be in the range of ₹5,000 to ₹10,000 across models.

This marks a departure from the more aggressive pricing strategy Google adopted with the Pixel 7 and Pixel 8 series in India. The Pixel 11 Pro, in particular, is expected to compete directly with premium flagships from Samsung and Apple.

Android RAM efficiency efforts

Alongside the price confirmation, Google revealed a 'dedicated' effort to make Android more RAM-efficient. The company acknowledged that higher RAM costs are forcing phone prices up across the industry.

Google's Android team is working on optimising memory management. The goal is to reduce the amount of RAM needed for smooth multitasking and app performance. This could help keep future Pixel devices more affordable without sacrificing performance.

The initiative is expected to roll out with Android 17, which will likely debut on the Pixel 11 series. It remains to be seen how much of an impact this will have on the final retail prices.

Launch date and what to expect

The Pixel 11 and Pixel 11 Pro are scheduled to launch on August 12. The event is expected to be held virtually, with a focus on camera improvements and the new Tensor G5 chip.

Leaks have also hinted at a possible budget Pixel 11a model, but Google has not confirmed this. The company is expected to unveil the full lineup at the August event.

With the Glow design and confirmed price hike, the Pixel 11 series is shaping up to be a premium offering. The question now is whether the hardware improvements will justify the higher cost for Indian buyers.

All eyes will be on Google's August 12 event to see if the 'next obvious move' lives up to the hype.