Apple's iPhone 18 Pro, foldable iPhone tipped for September debut

Apple's next-generation iPhone 18 Pro and its long-rumoured foldable iPhone are tipped to make their debut in September, according to multiple reports circulating in the tech press. The news has set off speculation that the Cupertino giant might tweak its traditional launch playbook, possibly staggering releases or reshuffling the order of announcements.

While Apple has not confirmed any details, analysts and leakers have pointed to a September event that could showcase both devices. If true, it would mark the first time Apple introduces a foldable handset alongside its flagship Pro model, a move that could reshape its product cycle.

Foldable iPhone: A long-awaited entry

The foldable iPhone has been the subject of rumours for years, with enthusiasts and investors alike waiting for Apple to enter a segment already crowded by Samsung, Huawei, and others. A September debut would put Apple squarely in the holiday season race, giving it a competitive edge during the year's biggest shopping period.

Reports suggest the foldable could feature a book-style design, similar to Samsung's Galaxy Z Fold series, with an internal display that unfolds into a tablet-sized screen. However, exact specifications remain unconfirmed, and Apple has stayed silent on the matter. Industry watchers note that the company typically refines its entries, focusing on software integration and ecosystem advantages rather than being first to market.

Launch strategy may shift

Beyond the hardware, the buzz centres on how Apple might alter its launch strategy. Traditionally, the company unveils all new iPhones at a single September event, with pre-orders and shipping following within weeks. But with two major devices on the table, some analysts speculate that Apple could split the announcements, perhaps introducing the foldable at a separate event in October or later.

Such a change would be significant, as it could stagger consumer spending and supply chain pressure. It would also give Apple more time to polish the foldable's software, which is often cited as a weak point in competing devices. Others believe Apple may keep the September date but release the devices in phases, starting with the iPhone 18 Pro and following with the foldable weeks later.

Price hike concerns

Adding to the chatter, reports indicate the iPhone 18 Pro could see its biggest price increase in years. The hike is attributed to rising component costs, advanced chip manufacturing, and the inclusion of new features like a larger battery and improved camera system. Analysts suggest the price could rise by several thousand rupees in India, though exact figures are yet to be confirmed.

For Indian consumers, a price jump could be a deterrent, especially in a market where premium smartphones face stiff competition from OnePlus, Samsung, and Google. However, Apple's loyal user base has historically absorbed price increases, and the foldable's novelty could attract early adopters willing to pay a premium.

What to watch

As September approaches, all eyes will be on Apple's official invitations and any leaks from supply chain partners. The company's decision on launch timing and pricing will be crucial, particularly in India where the iPhone has gained significant traction in recent years. If the foldable does arrive, it could redefine Apple's portfolio and test the market's appetite for a new form factor.