JioTag 2 Launches in India at ₹1,249 with Apple Find My and Google Find Hub

JioTag 2 hits the Indian market

Reliance Jio has expanded its smart tracking lineup with the launch of the JioTag 2 in India. The new Bluetooth tracker carries a price tag of ₹1,249, positioning it as a budget-friendly option in the growing segment of personal item trackers.

The device is now available for purchase, though the company has not yet detailed the exact retail channels or availability timelines beyond the initial launch announcement.

Dual-network compatibility

The standout feature of the JioTag 2 is its support for both Apple Find My and Google Find Hub networks. This dual compatibility means users can locate their belongings whether they are on an iPhone or an Android smartphone, without being locked into a single ecosystem.

For Apple users, the tag integrates directly with the Find My app, allowing seamless tracking through the vast network of Apple devices. Android users, on the other hand, can leverage Google's Find Hub, which taps into the global network of Android devices to help locate lost items.

Battery life and design

Jio claims the JioTag 2 offers up to two years of battery life on a single charge, a significant improvement over many competitors that require more frequent recharging. The tracker is designed to be compact and lightweight, making it easy to attach to keys, bags, wallets, or luggage.

While the company has not disclosed the exact dimensions or weight, the form factor is expected to be similar to other coin-shaped trackers in the market. The device also supports replaceable batteries, which could extend its usable lifespan significantly.

Market context

The launch comes at a time when Bluetooth trackers are gaining traction in India, with consumers increasingly looking for affordable ways to keep tabs on their possessions. The JioTag 2's dual-network support gives it an edge over single-ecosystem trackers, potentially appealing to households with mixed device usage.

At ₹1,249, the price undercuts many international competitors while offering comparable features. The inclusion of both Apple and Google networks could make it a strong contender in the budget segment, though real-world performance and network reliability remain to be tested.

What to watch

Observers will be keen to see how the JioTag 2 performs in real-world usage, particularly in terms of tracking accuracy and network reliability across different regions of India. The company is expected to roll out more details on availability and any accompanying accessories in the coming weeks.