Samsung unveils Galaxy Z Fold8 Ultra, Flip8 and new watches

Samsung has officially taken the wraps off its latest foldable smartphones and wearables, unveiling the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch Ultra2, and Galaxy Watch9. The announcement, made on August 8, 2026, marks Samsung's continued push to stay ahead in the foldable segment as competition intensifies.

Five new devices, one launch event

The star of the lineup is the Galaxy Z Fold8 Ultra, a premium addition that sits above the standard Fold8. Both foldables share the same core DNA, but the Ultra variant is aimed at users who want the absolute best in display technology, battery life, and camera hardware.

The Galaxy Z Flip8 continues Samsung's clamshell strategy, offering a compact foldable that has become a favourite among style-conscious buyers. The new Flip8 brings refinements to the cover screen and hinge mechanism, though Samsung has not yet disclosed full specifications.

On the wearables side, the Galaxy Watch Ultra2 targets fitness enthusiasts and outdoor adventurers, while the Galaxy Watch9 serves as the standard flagship smartwatch. Both devices are expected to ship with the latest version of Samsung's Wear OS-based software, but detailed feature lists remain under wraps for now.

India sales begin

According to multiple reports, the Galaxy Z Fold8 series, Z Flip8, and Galaxy Watch9 lineup have already gone on sale in India. The devices are available through major online and offline retail channels, with pricing yet to be officially confirmed for the Indian market.

India has emerged as a key battleground for foldable phones, and Samsung is betting big on the region's premium smartphone buyers. The company's ability to offer competitive pricing and strong after-sales support will likely determine how well these devices perform against rivals.

Samsung's design bet

The launch comes at a critical time for Samsung. Apple has been circling the foldable market for years, and speculation about a foldable iPhone has only grown louder. Samsung, however, is betting that its new design language and refined hinge technology will keep it ahead.

Industry watchers note that Samsung's latest foldables are not just about hardware — they represent a statement of intent. The company is trying to define what a mature foldable experience looks like, from multitasking software to durability improvements.

Early reactions suggest the new devices have found an audience, but the real test will be in the coming months as sales figures roll in.

What to watch

With the devices now on sale in India and other markets, attention will shift to consumer reviews and teardown analyses. The bigger question is how Apple responds — and whether Samsung can maintain its lead in the segment it created.