iPhone 18 launch may trigger Rs 10,000 price hike across lineup: report

Apple enthusiasts in India may need to shell out significantly more for the next iPhone. A fresh report suggests that the Cupertino giant could hike prices by up to Rs 10,000 across its lineup once the iPhone 18 series hits the market. The potential increase is being attributed to soaring component costs and a tightening global memory supply.

The rumour mill has been buzzing with speculation about Apple's pricing strategy for the upcoming flagship series. While Apple has not officially commented, industry watchers believe the price adjustment could apply not just to the new iPhone 18 models but also to older generations still in circulation. This would mark one of the steepest price revisions for iPhones in India in recent years.

Rising costs behind the hike

Research firm TrendForce has projected that the bill of materials (BOM) for the iPhone 18 Pro could surge by nearly 40% compared to its predecessor. The sharp increase is largely driven by advanced chip manufacturing costs and pricier memory components. The research note suggests Apple may have to sacrifice its profit margins to sustain shipment volumes, a rare move for a company known for protecting its bottom line.

The global memory shortage has emerged as a key factor in this scenario. A limited supply of DRAM and NAND flash chips is pushing up prices across the electronics industry, and Apple is not immune. Reports indicate that the company is bracing for potential iPhone 18 shortages at launch due to these supply constraints.

Impact on Indian buyers

For Indian consumers, the timing could not be more sensitive. The smartphone market in the country is price-conscious, and a Rs 10,000 hike on an already expensive device could push the flagship further out of reach for many. The increase is expected to affect both new purchases and existing inventory, meaning even those eyeing an iPhone 17 or older models might have to pay more after the iPhone 18 series debuts.

Industry analysts note that Apple has historically absorbed some cost increases to maintain its market position in India. However, the scale of the projected BOM surge may leave little room for such flexibility. The company's ability to balance pricing with demand will be closely watched, especially as it continues to expand its manufacturing footprint in the country.

What this means for the iPhone 18 launch

The iPhone 18 series is widely expected to be announced in September, with demand reportedly driving an accelerated launch timeline. The Pro models, in particular, are anticipated to feature significant upgrades in camera technology and processing power, justifying a higher price tag. Yet, the combination of a price hike and potential supply shortages could create a challenging environment for early adopters.

Apple's strategy in India will be crucial. The company has seen strong growth in the region, and a steep price increase risks alienating a growing customer base. Some experts suggest Apple may offer trade-in deals or financing options to soften the blow, though no official plans have been confirmed.

Looking ahead

As the September launch approaches, the focus will shift to Apple's official pricing announcement. Whether the rumoured hike materialises in full or is partially absorbed by the company remains to be seen. For now, prospective buyers in India may want to hold off on purchasing a new iPhone until the picture becomes clearer.

The coming weeks are likely to bring more leaks and official confirmations. What is certain is that the iPhone 18 series will arrive at a critical juncture for Apple, with cost pressures mounting and consumer expectations high. How the company navigates these challenges will shape its performance in India and beyond.