Hyderabad family swaps software jobs for tricolour flag business

For most families in Hyderabad, the IT sector has long been the default career path. But one family has taken a different route — trading cubicles and code for sewing machines and saffron, white and green cloth.

The family, which prefers to stay low-profile, now runs a flag-manufacturing unit that supplies tricolours across the city and beyond. What began as a side passion has turned into a full-fledged business, just in time for Independence Day.

From keyboards to khadi

The transition was not abrupt. Both members of the family had stable software jobs, drawing salaries that many would consider comfortable. But the desire to do something meaningful — and patriotic — kept growing.

They started small, making flags for local events and school functions. Word spread, orders increased, and soon the hobby outgrew the living room. Today, the family runs a dedicated unit with a small team of workers who stitch, cut and pack flags in bulk.

A demand that peaks in August

The business sees its busiest season in the weeks leading up to Independence Day and Republic Day. This August, orders have poured in from government offices, residential colonies, schools and corporate campuses.

"The demand is huge this year," said a family member, who did not wish to be named. "We are working overtime to meet deadlines."

The unit produces flags in multiple sizes, from small hand-held ones to larger hoisting versions. Each flag goes through a quality check to ensure the colours are bright and the stitching is sturdy.

More than a business

For the family, the venture is not just about revenue. They see it as a way to contribute to the nation's spirit.

"Every flag we make carries a piece of pride," another family member said. "It feels different from writing code."

The business also provides employment to local tailors and helpers, many of whom lost work during the pandemic. The family says this is their way of giving back to the community.

Challenges and learning curve

Running a flag business comes with its own set of rules. The Flag Code of India specifies the material, size and colour shades for the national flag. The family had to study these guidelines carefully to ensure compliance.

"We initially made mistakes," admitted one of the founders. "But we learned. Now we follow the code strictly."

Sourcing the right fabric — a cotton-polyester blend that holds colour well — was another hurdle. The family eventually tied up with a trusted supplier in Mumbai, ensuring consistent quality.

A patriotic future

With Independence Day around the corner, the family is busy with final deliveries. They hope to expand the unit next year, possibly adding desk flags and bunting to their product line.

They also plan to educate customers about the proper disposal of damaged flags, in line with the flag code. For now, they are happy doing their bit — one tricolour at a time.

As the nation celebrates its 79th Independence Day, this Hyderabad family's journey from software to stitching is a reminder that patriotism can take many forms — even a business model.